By communication, folks exchange. Communication is an essential attribute of human life, which is why we all spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to exchange information or dialog with others is crucial to the success of the individual, household or enterprise organization. It needs to be noted, nonetheless, that it is one thing to communicate however quite one other thing to communicate effectively.
Ineffective communication normally leads to failure, as it doesn’t elicit the desired response in form of feedback from the receiver. This is the bane of many business organizations. Many managers do communicate, however typically not very effectively. Lack of capacity to communicate effectively on the part of managers is the reason for the failure of many businesses. Every firm or business organization needs an effective communication network to be able to function properly and achieve its set objectives. In this article, the focus will be on the indispensable position which efficient communication plays in the each day functioning of a enterprise organization. We shall start by looking on the meaning of effective communication from totally different angles and go on to examine its importance as well as how it might be achieved in business.
Looking at the That means of Effective Communication from Totally different Angles
The final word goal of every form of communication – face-to-face meeting, telephone discourse, teleconferencing, videoconferencing, interview, e mail, letter or memo – is to get an expected response in form of feedback from the receiver to the sender. This is what efficient communication is about. It’s about making certain that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In other words, effective communication is the one which achieves the outcomes for which it is intended.
Communication could be looked at from completely different angles, such as the mode of expression (oral or written, and even non-verbal communication), the aim of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication might be internal (within the group) or exterior (with outsiders). It can be interpersonal or group communication; interpersonal when it involves two individuals and group when it takes the forms of meetings, discussions, symposia, conferences and workshops. There is additionally mass communication which has to do with speaking with the plenty by the technique of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be efficient when it results in the desired feedback.
Oral communication entails using spoken words and will take the form of face-to-face dialog, interview, telephone discourse, voice mail, conferences, group discussions, oral instructions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits quick feedback as well as fast response to feedback. Participants can ask questions and get rapid clarification. Moreover, gesture and facial features can be used to reinforce the supposed message. The limitations of oral communication embody susceptibility to errors and misinterpretation and lack of permanence.
Written communication, as the name implies, entails using written words. It can come within the forms of business letters, memoranda, reports, minutes of meetings, written speeches, etc. Written communication has the advantages of revision earlier than transmission, permanence and accessibility for reference purposes. It also reduces the risk of distortion in which means; thus, it will be considered as an excellent medium for long and complicated messages which, if relayed orally across many intermediaries, can simply be distorted or misinterpreted. Another advantage of the written medium is that it can simply be reproduced in many ways (e.g. photocopying) and distributed to many recipients. One of its major limitations is delayed feedback; the reading of long paperwork could also be boring and the writing of a reply may be delayed by a number of other factors. Written communication additionally lacks the presence of gesture, facial expression and different forms of body language capable of reinforcing that means in communication.
The selection of medium of communication will depend on the character of the message to be transmitted. As earlier noticed, while the written medium is the proper medium for transactions that require everlasting documentation, the oral medium is good for messages that require speedy feedback. One has to consider the circumstances in order to determine whether to use a telephone call, a face-to-face meeting, an e-mail, a typed and signed doc, etc. The factors to be considered when selecting the medium of communication embrace: urgency, formality, risk of misinterpretation, confidentiality, authorized implications or the need for future reference, the character and dimension of the audience, etc.
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