By communication, people exchange. Communication is an essential attribute of human life, which is why we all spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to exchange information or dialog with others is crucial to the success of the person, family or enterprise organization. It ought to be noted, nonetheless, that it is one thing to speak but quite one other thing to communicate effectively.

Ineffective communication usually results in failure, as it does not elicit the desired response in form of feedback from the receiver. This is the bane of many business organizations. Many managers do talk, however often not very effectively. Lack of capacity to speak successfully on the part of managers is the reason for the failure of many businesses. Each firm or business group needs an efficient communication network with the intention to perform properly and achieve its set objectives. In this article, the main focus will be on the indispensable role which efficient communication performs in the every day functioning of a business organization. We will start by looking at the that means of effective communication from different angles and go on to look at its significance as well as how it will be achieved in business.

Looking on the That means of Efficient Communication from Totally different Angles

The final word goal of every form of communication – face-to-face assembly, telephone discourse, teleconferencing, videoconferencing, interview, e-mail, letter or memo – is to get an expected response in form of feedback from the receiver to the sender. This is what effective communication is about. It’s about ensuring that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In other words, effective communication is the one that achieves the outcomes for which it is intended.

Communication will be looked at from totally different angles, such as the mode of expression (oral or written, and even non-verbal communication), the aim of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication can be inner (within the group) or external (with outsiders). It may also be interpersonal or group communication; interpersonal when it entails two people and group when it takes the forms of conferences, discussions, symposia, conferences and workshops. There’s additionally mass communication which has to do with speaking with the masses by the means of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be effective when it ends in the desired feedback.

Oral communication includes the usage of spoken words and will take the form of face-to-face conversation, interview, telephone discourse, voice mail, meetings, group discussions, oral directions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits speedy feedback as well as quick response to feedback. Participants can ask questions and get immediate clarification. Moreover, gesture and facial expression can be utilized to reinforce the intended message. The limitations of oral communication embrace susceptibility to errors and misinterpretation and lack of permanence.

Written communication, as the name implies, includes the use of written words. It might probably come within the forms of enterprise letters, memoranda, reports, minutes of meetings, written speeches, etc. Written communication has the advantages of revision before transmission, permanence and accessibility for reference purposes. It additionally reduces the risk of distortion in meaning; thus, it can be considered as an ideal medium for long and complicated messages which, if relayed orally across many intermediaries, can simply be distorted or misinterpreted. Another advantage of the written medium is that it can simply be reproduced in many ways (e.g. photocopying) and distributed to many recipients. One in every of its main limitations is delayed feedback; the reading of long documents could also be boring and the writing of a reply could also be delayed by a number of different factors. Written communication additionally lacks the presence of gesture, facial expression and other forms of body language capable of reinforcing which means in communication.

The selection of medium of communication is dependent upon the character of the message to be transmitted. As earlier noticed, while the written medium is the right medium for transactions that require permanent documentation, the oral medium is right for messages that require rapid feedback. One has to consider the circumstances to be able to decide whether to use a telephone call, a face-to-face assembly, an e-mail, a typed and signed document, etc. The factors to be considered when selecting the medium of communication embrace: urgency, formality, risk of misinterpretation, confidentiality, authorized implications or the need for future reference, the character and size of the audience, etc.

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