Giorgio Armani Privé spring summer 2021 – The Haute Couture collections are those that tell the story of Giorgio Armani, his sense of freedom, independence from the tastes of the moment. The Privé collection, which is presented for the first time at Palazzo Orsini, the heart of the Atelier where the clothes are born and take shape, pays homage to the city of Milan.
Giorgio Armani Privé spring summer 2021: the Fashion Digital Show
“Couture is rooted in the history of fashion. It represents the pinnacle of creativity and sartorial skill but it is a world available only to a few. Today, through the democracy of the Internet, we are able to offer a front row seat to everyone ”said Giorgio Armani.
Giorgio Armani has chosen to dedicate the collection to his adopted city, bringing haute couture back to Milan after years of fashion show in Paris. The decision was born from the desire to enhance the uniqueness and support the quality of Made in Italy excellence, giving the city a role of international prestige.
With an act of love for the city, the designer has chosen and continues to choose Milan, as a place to live and as a way to live. The collection was presented in the historic headquarters of Orsini Palace located in via Borgonuovo 11, between neoclassical interiors and eighteenth-century frescoes of an elegant period building that perfectly reflects the Italian style and savoir faire.
On the garments shines the sudden glow of microcrystals and sequins that reveal the exercise of craftsmanship and the accuracy in the execution of the Atelier’s petits mains. This desire for perfection transmits to the younger generations the profound aesthetics and the magic of the highest expression of fashion.
The collections tell the story of Giorgio Armani, his sense of freedom, independence from the tastes of the moment. And in this Privé collection, which is being presented for the first time at Palazzo Orsini, one can read a desire for perfection, a pleasure of light and colors that convey the profound aesthetic of haute couture.
Linda Cantello plays Giorgio Armani Privé spring summer 2021 in makeup: “The make-up was a combination of Armani DNA, in soft shades, to enhance the femininity of the collection and was inspired by the beauty and history of Palazzo Orsini”.
Giorgio Armani Privé spring summer 2021: the beauty look
for the face Linda Cantello has prepared and massaged the skin with Armani Prima Glow-On Moisturizing Cream, making sure the cream is absorbed before adding the base. He then used Luminous Silk Concealer where necessary in the shade appropriate to the skin tone. So he applied Luminous Silk Foundation to create a natural and even complexion.
For the eyes she applied eyeshadow Eye Tint in the 43 Ice shade on the eyelids, up to the eyebrows. He then spread out the pencil Smooth Silk Eye Pencil black at the top of the lashes and then blend it down and out to create a shadow.
For the lips he applied Rouge D’Armani Matte in hue 101 Scenes on the lips. When finished, he uniformed with Luminous Silk Glow Fusion Powder in the appropriate shade.