IWC On Tour Milano 2021: the exclusive Italian presentation of the new Pilot’s Watches collection, the new chronographs unveiled.
IWC On Tour Milano 2021 – IWC Schaffhausen inaugurated the Italian leg of the international #IWCONTOUR tour, a private and exclusive presentation of the entire Pilot’s Watches 2021 collection, the undisputed star of the new Big Pilot 43. On this occasion, the new chronographs inspired by the collaboration with the US Navy Squadrons. These special editions of the Pilot’s Watches collection are made of ceramic and are inspired by the watches created by the brand as part of its military program in collaboration with the US Navy.
The Pilot’s Watches Chronograph Editions “Royal Maces”, “Tophatters”, and “Blue Angels” all sport on the dial the logo of the respective squadron and bright details in its identifying color.
#IWCONTOUR was not only an opportunity to meet for fans of the brand, but also represented the opportunity to share a culinary experience signed by the starred Chef Enrico Croatti, who has created an ad hoc menu for IWC with its typical Tapas Bar style.
Special guest of the three days, the street artist Cheone, visionary and eclectic, who created in real time an exclusive work for IWC: “Speed and precision are the combination of perfect performance. The link between mechanical engineering, speed and performance are values that characterize both a Formula 1 driver like Lewis Hamilton that I represented, and IWC in the creation of its iconic watches. “
IWC and Cheone are united by a single desire: to be able to amaze, leave a mark, trace a direction. #IWCONTOUR at Moebius Milano was therefore a sharing space in which haute horology, cuisine and street art have merged into an inextricable intertwining.