Messika Kendall Jenner – Remaining faithful to her instinct to find the right personality that can best represent the Messika woman and enhance her collections, Valérie Messika has chosen as the new face of the Maison’s campaign signed by Chris Colls, the US model Kendall Jenner.
Messika Kendall Jenner: la campagna
Valérie Messika has always loved the dynamism of fashion. Her jewels bear witness to this every season with diamond creations that are easy to wear and always have a contemporary and innovative flavor.
Kendall Jenner’s career as a model began at the age of 14, when she appeared on the cover of Teen Vogue in 2010. She later became one of the most sought after faces on the international runways. Named “fashion icon of the decade” in 2017, Kendall still remains in great demand today by the most important Maison. The seductive and magnetic Kendall loves wearing the Maison’s jewels even in her private life and perfectly embodies the Messika woman thanks to her sensitivity, her sense of freedom and style.
The backstage of the campaign
The countryside photographs blend the elegance of the figure of Kendall Jenner with the infinite effect of the surrounding natural landscape. Capturing the immensity of the sea that joins the sky, each image is a symbol of freedom. That of a young woman in her iridescent blue swimsuit or jacket relaxing in the clear water of the sea or running on the white sand.
Whatever his choice, his every action reflects his splendor. Between athleticism and performance, her outfits evoke the energy of a woman whose body and mind are in perfect harmony, best representing today’s alpha woman.
To capture the essence of this free spirit, Australian photographer Chris Colls combines the aesthetics of a fashion photography with moving elements, just as Messika jewelery reflects dual femininity.
Through this campaign, the Maison wants to reconfirm its bond with women by urging them to live every moment with determination and audacity, the same audacity that distinguishes the style of Messika jewels, which are easy to wear and match. Each creation has a single ambition: to encourage confidence in always feeling free.
“I am very happy to have been chosen by Messika for her new campaign. Her jewels have always reminded me of Paris, one of my favorite cities. During the shoot, I was able to see so many wonderful creations that made me appreciate the craftsmanship and attention to detail of the Maison even for the smallest earring “he declared Kendall Jenner.