Miami Art Basel 2021 Hublot – For the first time in the history of Hublot Loves Art, Hublot brings together five famous artists among its Ambassadors along with friends of the brand and other celebrities to celebrate the ten years of his love for art. At a time when Miami is experiencing a true boom in art and design, the Faena Forum Miami Beach has been transformed into a star-packed party and exclusive immersive art exhibit.
The Swiss luxury watch brand has chosen Miami’s burgeoning art scene to welcome VIP guests to a star-packed party and a unique and engaging art exhibit at the Faena Forum Miami Beach. Known for being the main supporter of Art Basel and the Miami party circuit, Hublot is back in style, bringing together some of the most iconic names in art and design for the first time: Samuel Ross, Shepard Fairey, Maxime Plescia-Büchi, Marc Ferrero e Richard Orlinski, as well as the winner of the Hublot Design Prize 2021 Mohammed Iman Fayaz.
The numerous talents and related techniques of Hublot’s partner artists came to life in a presentation made of sound and light, which illustrated the artists’ work and their respective projects with the watchmaker. The circular room, set up in the Faena Forum amphitheater (an authentic work of design), was the perfect canvas on which the Art of Fusion, Hublot’s distinctive philosophy, took shape.
It was also the perfect opportunity to show The Art of Fusion truly embodied in the limited edition watches created by the artists: Shepard Fairey (The Hublot Classic Fusion Chronograph Shepard Fairey); Maxime Plescia-Büchi (a complete retrospective showing the evolution of design in the pieces of the Sang Bleu collection); Marc Ferrero (The Big Bang Marc Ferrero One Click); and Richard Orlinski
(the complete Classic Fusion retrospective including colored ceramic).
Additionally, in a world-exclusive revelation, Samuel Ross – stylist, creative director, artist and recently awarded an honorary degree in art – alluded to a watchmaking collaboration with Hublot for 2022, currently top-secret and in the process of programming between Nyon and London.
As this was a memorable moment, Hublot also hosted other prominent Hublot ambassadors from the world of sport, including the world’s number one golfer. Dustin Johnson, the Olympic legend and the fastest man in the world Usain Bolt. Celebrities have added to the glamor Adriana Lima e Devon Windsor. After welcoming the guests of Art Basel, CEO Ricardo Guadalupe unexpectedly presented a very special musical performance by Sita Abellàn in front of a cheering crowd in typical Hublot and Miami style.